What is ASCI?
Advertising Standards Council Of India is a Non-Governmental Organization and is a self regulatory system. It was established in 1985.
Why the ASCI is self-regulated?
Due to increasing pseudo advertisements, consumers are losing confidence even in genuine products
also. ASCI ensures that the advertisements are
What is the goal of ASCI?
The main aim of the ASCI is to provide protection for enhancing the public confidence in advertising. The ASCI maintains and ensures that all advertising content is truthful, legal and honest and depersonalize women.
What are the components of ASCI?
ASCI is a body of four organs viz Advertisers, Advertising Agencies, the Media and other agencies like
rating agencies, marketing agencies etc.
Who are the members of the organization?
> Advertising Standards Council of India is comprised of Board of Governors and Consumer Complaint
Council.
> There are 16 members in the Board of Governors representing Advertisers, Advertising Agencies,
Media and other bodies.
> The Consumer Complaint Council consists of 21 members representing various subjects. These are
appointed by Board of Governors. Out of 21, twelve are non-advertising civil society members such as
doctors, lawyers, teachers etc., and nine members represent the advertising firms. The Consumer
Complaint Council examines and investigates the complaints received from the consumers, members of
the group.
What is the role of the consumer in ASCI?
> Consumer plays an important role in ASCI functioning. He/She is the main theme upon which the ASCI
frames guidelines to the advertisements and ensures consumer's satisfaction.
> If the consumer feels any advertisement evokes obscenity or he/she finds any false report in the
advertisement, he/she has the right to complaint to the Consumer Complaint Council which probes and
takes action against it.
Reference: ASCI official website
Advertising Standards Council Of India is a Non-Governmental Organization and is a self regulatory system. It was established in 1985.
Why the ASCI is self-regulated?
Due to increasing pseudo advertisements, consumers are losing confidence even in genuine products
also. ASCI ensures that the advertisements are
- Truthful and fair to customers and competitors.
- Bound to the rules and standards of ASCI that render decency and propriety.
What is the goal of ASCI?
The main aim of the ASCI is to provide protection for enhancing the public confidence in advertising. The ASCI maintains and ensures that all advertising content is truthful, legal and honest and depersonalize women.
What are the components of ASCI?
ASCI is a body of four organs viz Advertisers, Advertising Agencies, the Media and other agencies like
rating agencies, marketing agencies etc.
Who are the members of the organization?
> Advertising Standards Council of India is comprised of Board of Governors and Consumer Complaint
Council.
> There are 16 members in the Board of Governors representing Advertisers, Advertising Agencies,
Media and other bodies.
> The Consumer Complaint Council consists of 21 members representing various subjects. These are
appointed by Board of Governors. Out of 21, twelve are non-advertising civil society members such as
doctors, lawyers, teachers etc., and nine members represent the advertising firms. The Consumer
Complaint Council examines and investigates the complaints received from the consumers, members of
the group.
What is the role of the consumer in ASCI?
> Consumer plays an important role in ASCI functioning. He/She is the main theme upon which the ASCI
frames guidelines to the advertisements and ensures consumer's satisfaction.
> If the consumer feels any advertisement evokes obscenity or he/she finds any false report in the
advertisement, he/she has the right to complaint to the Consumer Complaint Council which probes and
takes action against it.
Reference: ASCI official website
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